Jeep’s Grand Achievement
Did you hear? Jeep has just hit the headlines! They’ve now sold a whopping five million Wranglers. And guess what? The lucky buyer of the five-millionth unit is from New Jersey. What’s more fascinating? This isn’t just any Wrangler; it’s the swanky 2023 4×4 Rubicon 20th Anniversary Edition. Imagine cruising off-road in a 4×4 vehicle with a stylish color named “Earl”. Sounds fun, right?
Not only does this customer get an iconic vehicle, but Jeep’s also throwing in a cool $5,000 worth of Jeep Performance parts. And to top it all off, A lifetime of Jeep Wave customer care benefits. Now that’s what I call a sweet deal!
Wrangler’s Epic Timeline
If we rewind a bit to April 2023, Jeep announced that they were approaching the five million sales milestone for the Wrangler. Fast forward a few months, and bam! They’ve hit the mark. Specifically, on August 28th. The timing couldn’t be better, aligning perfectly with Jeep’s brand new global marketing campaign.
Now, let’s go back a few years to when Jeep introduced the world to the Wrangler back in 1986. It was designed to be a touch above its military-based sibling, the Jeep CJ. Between 1987 and 1995, they sold a commendable 630,000 YJ units. Then came the next generations – TJ in 1996, JK in 2006, and JL in 2017.
Why We Love the Wrangler
What makes the Wrangler such a hit? Whether you’re a hardcore off-road enthusiast or just someone who loves a sturdy ride, the Wrangler is hard to resist. It boasts a classic design and unmatched 4×4 suspension. In fact, over 80% of all Wranglers sold are still out there, tackling terrain and turning heads!
If we look into the future, the 2024 Wrangler promises to impress even more customers. Sporting a sleeker exterior and more tech updates like a 12.3-inch infotainment touchscreen, it’s ready to take on competitors like the Ford Bronco and the upcoming Toyota Land Cruiser.
Looking back at History
The Wrangler isn’t just about modern achievements. It’s deeply rooted in history. This five-million sales milestone lines up beautifully with Jeep’s 70-year-long association with the Rubicon Trail. For those unfamiliar, the Rubicon Trail is a 22-mile long off-road terrain that inspired the name for the top-tier Wrangler variant.
To wrap it up, with more than 80% of Wranglers from 1986 still hitting the roads and trails, the new 2024 Wrangler is all set to elevate the off-roading experience. With enhanced tech, safety, and refinement, it’s truly the vehicle for adventurers at heart!
If you would like to see some accessories for your Jeep see our article “Discovering the Thrill of Off-Roading with Your 4×4 Jeep Mods for Off-roading“